AI

Topic

#business strategy

1 article

OpenAI Pulls the Plug on Sora After Burning $1 Million a Day With Fewer Than 500,000 Users
OpenAIApr 1, 2026

OpenAI Pulls the Plug on Sora After Burning $1 Million a Day With Fewer Than 500,000 Users

OpenAI is shutting down its AI video generation tool Sora after daily operational costs hit $1 million and user retention collapsed below 8%, killing a $1 billion Disney partnership in the process.

4 min read